Research

We hold conversations with people across the country and carry out in-depth polling to give politicians, policymakers and communicators an honest picture of Britons’ attitudes. Explore our research on the key issues shaping British public opinion, from cost of living and crime to identity, democracy and Britain’s place in the world.

More in Common have released their first MRP of the new Parliament
MRP Politics
More in Common have released their first MRP of the new Parliament

More in Common have released their first MRP of the new Parliament which reveals a dramatic shift in Britain’s electoral dynamics. The model estimates that an election today would produce a highly fragmented and unstable Parliament with 5 parties holding over 30 seats. While Labour would still emerge on top, they would have barely a third of the total number of seats, and a lead of just six seats over the Conservatives, while Reform UK emerges as the third largest party on 72 seats.

Assisted Dying
Proceeding with Caution

Britons' Views on Assisted Dying

The Public’s Verdict
Cost of living Economy
The Public’s Verdict

Following Labour’s highly anticipated — and somewhat dreaded — Autumn Statement, polling by More in Common shows mixed public reactions. Alongside some highly popular policies and a small improvement in the government’s approval ratings, the budget has left some Britons with a persisting sense of pessimism. Labour now faces the challenge of restoring the public’s trust and delivering on their economic promises.

Cost of living
Tackling hardship
Economy
Doom Loop

Britons and the budget

Exploring Britons’ understanding of Black History
Identity
Exploring Britons’ understanding of Black History

New polling by More in Common revealing a limited public understanding of Black British history raises questions about whether there should be a review of Black History education across the UK.

Labour Party
100 days of labour
The Employment Rights Bill
Politics
The Employment Rights Bill

Today, Labour unveils one of its flagship policies – a set of workplace reforms intended to “make work pay”. Our polling shows the proposals chime with broad public support for workplace reform – with half of Britons agreeing that employee rights need to be strengthened.

Scottish Voters After the Election
General Election 2024 Scotland
Scottish Voters After the Election

Our latest polling data reveals the Scottish public’s views on independence, the major parties, and the new Labour government in Westminster.

Conservative Party
Conservative Comeback
Labour Party
Wheelbarrow politics
Labour can’t afford to stand still
Labour Party
Labour can’t afford to stand still

Given how marginal the new parliament is, Labour can’t afford not to increase its vote share at the next General Election. 

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