Research

We hold conversations with people across the country and carry out in-depth polling to give politicians, policymakers and communicators an honest picture of Britons’ attitudes. Explore our research on the key issues shaping British public opinion, from cost of living and crime to identity, democracy and Britain’s place in the world.

What do people make of the manifestos?
General Election 2024
What do people make of the manifestos?

As the manifestos are released, More in Common’s next weekly webinar reveals how voters are feeling about the proposals from the parties, whether they see them as aimed at ‘people like me’, and what they anticipate the impact of them will be 

The Conservative Party on course for their worst defeat in over a century
General Election 2024 MRP
The Conservative Party on course for their worst defeat in over a century

More in Common’s MRP model released today predicts Labour will win 406 seats in the General Election on 4 July – a majority of 162, while the Conservatives are expected to hold just 155 seats.

Patriotism Polling
Identity
Patriotism Polling

New research from the UCL Policy Lab and More in Common finds the importance voters put on the patriotism of their political leaders in the lead up to the general election. The research finds:

‘Fresh start’: undecided Edinburgh voters agree Tories haven’t delivered for Scotland
General Election 2024 Scotland
‘Fresh start’: undecided Edinburgh voters agree Tories haven’t delivered for Scotland

More in Common’s focus group in Edinburgh sheds new light on undecided voters.

Changes to More in Common’s voting intention methodology
Elections
Changes to More in Common’s voting intention methodology

What has changed?

Institutional trust
The Respect Switchers

Election Briefing Paper Series – Paper 1

Snap Poll – Post BBC Seven Party Debate
General Election 2024
Snap Poll – Post BBC Seven Party Debate

Snap findings from More in Common’s poll of more than 1,000 viewers of tonight’s 7-party BBC debate.

Focus Group Live
General Election 2024
Focus Group Live

As the General Election campaign continues, More in Common’s researchers are conducting focus groups every night, talking to voters in constituencies up and down the country. But this year, we wanted to open access to some of these groups – lifting the lid on what focus groups look like in practice and giving more people the opportunity to see the unfiltered views of British voters. So we will be conducting focus groups live streamed as they happen on YouTube throughout the campaign. You can view these below, and sign up to our newsletter to receive updates about future live groups.

General Election Weekly Webinars
General Election 2024
General Election Weekly Webinars

Throughout the campaign period, More in Common are presenting weekly webinars. During these sessions, we’ll be analysing the latest polling data, cutting through the noise to bring you the insights that matter, and the updates you can’t miss. 

Labour on course to win a majority of over 100
General Election 2024 MRP
Labour on course to win a majority of over 100

More in Common’s MRP model released today predicts Labour will win 382 seats in the General Election on 4 July – a majority of 114, while the Conservatives are expected to hold just 180 seats.

The three assumptions that explain our voting intention
General Election 2024
The three assumptions that explain our voting intention

What explains our headline voting intention results?

Undecided voters: Focus group from Hitchin
General Election 2024
Undecided voters: Focus group from Hitchin

More in Common’s focus group in Hitchin sheds new light on undecided voters.

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