Research

We hold conversations with people across the country and carry out in-depth polling to give politicians, policymakers and communicators an honest picture of Britons’ attitudes. Explore our research on the key issues shaping British public opinion, from cost of living and crime to identity, democracy and Britain’s place in the world.

Focus Group Live
General Election 2024
Focus Group Live

As the General Election campaign continues, More in Common’s researchers are conducting focus groups every night, talking to voters in constituencies up and down the country. But this year, we wanted to open access to some of these groups – lifting the lid on what focus groups look like in practice and giving more people the opportunity to see the unfiltered views of British voters. So we will be conducting focus groups live streamed as they happen on YouTube throughout the campaign. You can view these below, and sign up to our newsletter to receive updates about future live groups.

General Election Weekly Webinars
General Election 2024
General Election Weekly Webinars

Throughout the campaign period, More in Common are presenting weekly webinars. During these sessions, we’ll be analysing the latest polling data, cutting through the noise to bring you the insights that matter, and the updates you can’t miss. 

Labour on course to win a majority of over 100
General Election 2024 MRP
Labour on course to win a majority of over 100

More in Common’s MRP model released today predicts Labour will win 382 seats in the General Election on 4 July – a majority of 114, while the Conservatives are expected to hold just 180 seats.

The three assumptions that explain our voting intention
General Election 2024
The three assumptions that explain our voting intention

What explains our headline voting intention results?

Undecided voters: Focus group from Hitchin
General Election 2024
Undecided voters: Focus group from Hitchin

More in Common’s focus group in Hitchin sheds new light on undecided voters.

Focus Group Live – Bury North
General Election 2024
Focus Group Live – Bury North

To mark the start of the General Election campaign, More in Common held the first in our series of live focus groups to shed some light on what voters in Bury North think about the campaign so far.

How would Britons feel if Labour wins?
General Election 2024 Labour Party
How would Britons feel if Labour wins?

More in Common’s polling finds that – while the public do intend to vote Labour – they feel pretty ambivalent about a Labour victory. Most of the public, in fact, would be happier to find a fiver on the street than for Labour to win.

What do Welsh voters want from the General Election?
General Election 2024 Wales
What do Welsh voters want from the General Election?

More in Common’s polling of Welsh adults shows that Labour’s brand remains strong, even if voters hold unfavourable views about Vaughan Gething

What do voters make of Sunak’s national service plan?
Conservative Party General Election 2024
What do voters make of Sunak’s national service plan?

Polling conducted in the days after the Conservatives’ National Service announcement shows that the public narrowly support the proposals, but support is particularly high among the Conservatives’ key target voters.

General Election Campaign Webinar – Starting points
General Election 2024
General Election Campaign Webinar – Starting points

As the election campaign begins in earnest, More in Common’s first weekly webinar reveals the public’s starting points, drawing on snap polling and focus groups conducted in the first week of the campaign

What do Scottish voters want from the General Election?
General Election 2024 Scotland
What do Scottish voters want from the General Election?

More in Common’s first poll of Scottish voters since the start of the General Election campaign shows Labour ahead by five points

Housing Politics
No place like home

Navigating public opinion on housing

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