Research

We hold conversations with people across the country and carry out in-depth polling to give politicians, policymakers and communicators an honest picture of Britons’ attitudes. Explore our research on the key issues shaping British public opinion, from cost of living and crime to identity, democracy and Britain’s place in the world.

Climate International affairs
Green and Global Britain
Conservative Leadership Election Focus Groups
Conservative Party
Conservative Leadership Election Focus Groups

New focus group research from More in Common exploring the appeal of each of the Conservative leadership candidates

Our 2024 Election Polling: Lessons Learned
General Election 2024
Our 2024 Election Polling: Lessons Learned

Over the last few months, we have looked into where we think our General Election polling went well, and the areas we need to improve if we want to continue to make our polling as accurate as possible.

English Identities at the 2024 General Election
General Election 2024 Identity
English Identities at the 2024 General Election

This is Part One of a two-part series of blogs from John Denham using More in Common data. Part Two, about how English identities intersect with More in Common’s core values model will be published next week. Professor John Denham is the Director of the Centre for English Identity and Politics at the University of Southampton. Formerly, he was the Member of Parliament for Southampton Itchen and minister in the last Labour government for 10 years.

What do Britons really think about the riots?
Social Cohesion
What do Britons really think about the riots?

For almost two weeks, Britain has seen a sustained outbreak of disorder with riots blighting towns and cities in England and Northern Ireland.  New research by More in Common explores whether the disorder reflects the unease of millions across the country as some have claimed, or the actions of a handful of thugs as others have suggested.

General Election 2024 Politics
Change Pending

The path to the 2024 General Election and beyond

Climate and energy at the General Election
Climate Cost of living Politics
Climate and energy at the General Election

Polling by More in Common for E3G (the independent climate think tank) conducted after close of polls on Thursday finds that delivery on climate is emerging as a key test for Labour voters for the new government, and Sunak’s backtracking on climate deadlines seems to have have cost him votes to the Liberal Democrats and Labour. 

‘General Election 2024 – What happened?’ Webinar
General Election 2024
‘General Election 2024 – What happened?’ Webinar

More in Common’s UK Director, Luke Tryl, presents our final webinar of the 2024 General Election; the post-mortem. 

‘A landslide masks discontent left, right and centre. Labour has its work cut out’
General Election 2024
‘A landslide masks discontent left, right and centre. Labour has its work cut out’

More in Common’s Luke Tryl writes on the challenges facing Labour as Keir Starmer enters Downing Street.

General Election Pre-Mortem
General Election 2024
General Election Pre-Mortem

Our final webinar of the election campaign reveals how voters are thinking as they head to the polls.

More in Common projects Labour will gain a majority of over 200 seats on 4 July
General Election 2024 MRP
More in Common projects Labour will gain a majority of over 200 seats on 4 July

More in Common and The News Agents have released their third and final MRP of the General Election campaign which projects Labour will win 430 seats in Thursday’s election – a majority of 210, while the Conservatives are expected to hold just 126 seats, their lowest ever result.

Wisdom of the crowds
General Election 2024
Wisdom of the crowds

In previous elections, some of the most accurate ways to predict the results has been asking voters what they think the results will be. 

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