Navigating Public Opinion for Leaders
A training programme that helps leaders read public opinion accurately and use these insights for decision-making.
About this training
Leaders are increasingly required to take positions on contested issues. They often do so with limited time, incomplete information and under scrutiny.
In these conditions, it is easy to mistake the loudest voices of a debate for public opinion as a whole. As a result, fear of backlash can lead to leaders becoming cautious in decision-making, or feeling pressured to take positions that do not reflect their organisation’s core mission or values.
This training programme gives leaders the tools to read public opinion more accurately. Drawing on More in Common’s Seven Segments framework and our latest public opinion research, participants develop a better understanding of where the public stands on key issues, learn to distinguish a vocal minority from wider public sentiment, and learn how to use these insights for decision-making.
What the training covers
What participants leave with
- Practical skills to use More in Common’s Seven Segments and public opinion insights to distinguish between the views of a vocal minority and broader shifts in public sentiment
- A clear understanding of where public opinion on contested issues stands, and what this means for decision-making
- Tools for identifying and challenging false binaries, and for hearing less vocal voices
- Insight from peers navigating similar leadership challenges
How the session works
The course gives participants access to More in Common’s latest public opinion insights, and practical tools they can use in their own work.
There is space to discuss your own challenges and learn from peers navigating similar pressures.
Course details
Half day · £180+VAT per person · In person
For: leaders and managers in institutions, companies and large organisations
Upcoming dates
- Wed 11 Nov 2026 · 9.30–12.00
- Thu 3 Dec 2026 · 9.30–12.00
Two ways to take part
Open sessions
Book a place as an individual leader on one of the scheduled sessions above.
In-house
Tailored training delivered for your institution, company or organisation. Get in touch for a quote.
Feedback so far…
“I found the training fascinating. I listen to a lot of analysis that covers these topics, but this offered something new and more actionable. Overall I am very glad I attended and the learnings will stay with me.”
“It was brilliant, thank you. The discussions with others were so insightful.”
“I really enjoyed putting what we learned into practice and creating our own campaigns.”