
20 per cent of the population
Frustrated with their circumstances with an appetite for radical solutions, Dissenting Disruptors crave dramatic change and strong leadership. Highly distrustful of institutions, opposed to multiculturalism and feeling disconnected from society, they are drawn to political movements that promise to overhaul the status quo and put people like them first.
“I think to sort the country out, we need politicians with a backbone and a pair of balls.”
Tony, Wolverhampton
“I think when I look back from when I was a kid, it feels like the country’s lost its identity. We don’t really know who we are anymore… Everyone feels that they have to caveat with saying I’m not racist.”
Johnny, Wigan
Key words
Frustrated, outsider, anti-establishment, disillusioned, worried, populist, distrusting, determined.
What they worry about
Immigration and cultural change, economic decline and lack of opportunities, political correctness silencing ordinary people, crime and social disorder, loss of British identity, crime.
Where you might find them
In post-industrial towns; in social housing or struggling with housing costs; working in manual or service jobs; in constituencies such as Blackpool South, Clacton, Ashfield, Dudley, Wolverhampton South East.
How they get their news
Older members of this group might tune into GB News, whereas the younger members are more likely to use social media and internet platforms such as YouTube, where they might hear directly from politicians such as Nigel Farage. Many avoid mainstream news entirely, seeing it as biased against people like them.







