23 May 2024
Analysis for The Telegraph by the polling group More in Common found that if Reform secures 9pc of the vote the Conservatives will win 35 fewer seats as a result.
But if it won 14pc, a level at which it has consistently polled in recent months, then the impact would be even starker, costing the Tories 64 MPs.
23 May 2024
Britain's opposition Labour Party has a 17-percentage point lead over Prime Minister Rishi Sunak's Conservative Party in the first opinion poll conducted since he unexpectedly set a July 4 date for national elections on Wednesday.
23 May 2024
The prime minister has been waiting for inflation to fall to prove he can be trusted with the nation’s economic security and that his plan to make things better for the hardest-hit has worked. But recent polls suggest Labour outscores the Conservatives for being the party believed to represent working families and is more trusted with the economy. According to the More in Common thinktank, 65% of voters believe the Tories are for rich people.
22 May 2024
An analysis published by the More in Common thinktank in February found that the main reason given by voters planning to back Reform at the next election is to control immigration.
22 May 2024
The Tory brand in the Blue Wall has collapsed as many see the party regaining the image of the “nasty party” and being seen as “uncaring”, according to focus groups.
The More In Common surveys found that when compared to the national average, the Blue Wall voters are more likely to think the Tories are more right-wing than their personal politics.
21 May 2024
The Labour leader last week unveiled six pledge card-style “first steps” towards the party’s five missions, described by a party spokesperson as “a distillation of Labour’s core retail offer” at the general election.
Research by More in Common, released today, found that, while more than six in ten respondents backed each of the pledges set out, 53% believed Labour would not deliver on all six within the next parliament.