News

The Independent

6 October 2022

If history will not serve as a warning, perhaps the government would like to take a look at More in Common and Public First’s research which has detailed the segments of voters that built the Tory voter coalition of 2019. It shows that the Conservatives continually grew their vote share in successive elections by capturing more and more of the centre, whilst simultaneously preventing fractures on the right. Despite outward appearances, the Tories were always getting stronger.

The Telegraph

1 October 2022

The Telegraph

Luke Tryl, the UK director of More in Common, said: “Anxiety about the reaction to the mini-Budget, the rising cost of living, and a perception that the Conservatives haven’t yet delivered on levelling up, tackling crime or stopping small boats mean that if things carry on as they are, the door could be open to the next Nigel Farage to eat into the Conservative vote.

Politico London Playbook

30 September 2022

Politico London Playbook

The Conservatives could do well to compete with Labour on the green agenda, according to focus groups from More in Common, details of which were shared with Playbook. The campaign found that ignoring so-called “green pragmatists” could cost the Tories their Blue Wall of heartland seats. Green pragmatists aren’t die-hard climate campaigners but see net zero as a necessity and rate the environment as one of their top three issues and a voting motivation. They also accept that fossil fuels will help with the cost of living crisis and are skeptical of green utopias, wanting a realistic plan for net-zero that won’t upend their lives.

The Times

24 September 2022

The Times

There is some evidence that the public will give Truss the benefit of the doubt for now. In a focus group with voters from the marginal Midlands seat of West Bromwich East conducted by Luke Tryl, a former Tory political adviser, on Friday evening, many questioned the effectiveness and fairness of the budget measures. But they also said it was “too soon” to judge Truss...In a vote at the end of the focus group, they divided six for Truss and two for Starmer.

Conservative Home

21 September 2022

Conservative Home

In midst of negative news coverage about the government and the UK more broadly, More in Common UK Director Luke Tryl outlines what the government has been getting right.

Politico

15 September 2022

Politico

More in Common’s director, Luke Tryl, who carried out the research, summed it up: “For this group, there was no conflict between being the monarch and holding strong views. They knew the king had opinions on things like the environment, thought he had been ahead of the curve on climate change and expected he’d keep voicing them, either privately to the government, or through his son.”