The Guardian
10 April 2023
Experts have suggested this could pose a problem for Labour, if they are keen to continue presenting their party as different from the Conservatives. Luke Tryl, UK director of More in Common, believes the advert about Sunak and child abuse will cut through to the public like Boris Johnson’s slurs against Starmer on Jimmy Savile did last year. But he suggests attacks like the crime campaign could reinforce the negative stereotype that Starmer will be a politician just like the rest, without fresh ideas. “Starmer leads ahead of Sunak on whether he would ‘be a fresh start’ after an election. But voters do not like the fact that he always attacks and says nothing about what he’d do,” he said.
