13 May 2023
Blue wall Conservative voters in Surrey are far from impressed with the government’s obsession with culture wars, and remain unrepentant for tactically backing the Liberal Democrats at last week’s local elections.
The focus group, convened by UK More in Common for the Guardian, appeared to want to vote for the Conservatives again, but thought the party had “made fools of themselves despite having so many chances” to restart.
12 May 2023
DESPERATELY SEEKING MILLIE: After the Spectator’s Lara Prendergast came up with “Millennial Millie” as a contender for the 2024 election’s key target voter group, More in Common’s Luke Tryl tried to find her. He concludes there could be 50,000 close-ish matches in the U.K. … but that ultimately Millie is likely to be a committed Labour supporter.
12 May 2023
Op-ed from More in Common UK Director Luke Tryl "As the Eurovision Song Contest comes to its colourful crescendo in Liverpool this weekend, among the audience will be Ukrainian refugees who’ve found sanctuary and safety in the United Kingdom thanks to the generosity of their Scouse host families...Luda, 25, who attended last night’s semi-final told us how, along with the music, the competition was important to her because it highlighted how much the UK had done for Ukraine. "I am so happy to be here," she told us "The people of Liverpool have been so welcoming, and I feel like I am finally safe."
12 May 2023
But people are not clamouring to rejoin. “There is growing Bregret, but little appetite for Brejoin,” said Luke Tryl, director of More in Common.
“Brexit is far from the top-of-mind issue it was three years ago. It is rarely raised spontaneously in focus groups. Most people would rather it went away.” That voters are much more worried about the cost of living and the NHS than Brexit is good news for Labour.
11 May 2023
That’s because there’s not a lot to cheer about, according to Luke Tryl - the UK director of More in Common, an independent think tank which regularly polls the public that was set up following the murder of the Labour MP Jo Cox.
“Whenever we do focus groups or polling, the dominant mood is exhaustion”, Tryl told me. “Far from rebuilding the 2019 coalition uniting voters in the Red and Blue Walls - largely against Jeremy Corbyn and getting Brexit done - both sides appear to be moving away from the Tories”.
11 May 2023
Data collected by More in Common suggests most Britons have a “live-and-let-live approach”, in which they would reject US-style bans on drag and believe trans women are women, and trans men are men.