Conservative Leadership Contest - Understanding the voter base
The voters leadership candidates need to keep onboard to win the next election
Last week, the voters we spoke to in Wakefield told us they were exhausted with the government — they didn’t want more rows, they wanted more help. And while there was no deep love for the Labour party, these voters were of the view that if there isn’t proper help with the cost of living, a change can’t be worse than what we’ve got.
While, unlike in January, Downing Street parties are no longer the first topic that people raise – eclipsed by both the suffering of Ukrainians abroad, and the rising cost of living at home — as soon as the conversation turns to the parties, people’s anger flares.