Polling Services

Fast, credible polling to help you understand public opinion. From rapid response to regular tracking, we deliver the insights you need to inform your work.

Voting Intention Trackers View Our Polling Data
Trusted by leading UK organisations

Our Unique Approach to Polling

We go beyond traditional polling to deliver deeper insights that help you understand not just what people think, but why they think it.

Not only the what, but the why

Our British Seven segmentation helps move “upstream” to identify which worldviews and values are informing people’s opinions on a range of topics. This helps us understand not only whether people support reducing child imprisonment, but what factors drive this support, and which messages might resonate with key audiences.

Explore the Seven Segments
Elevating the voices of disengaged groups

Most of the public are not engaged in the day to day of politics and many feel that their voices are rarely heard. Our segmentation model allows us to focus specifically on disengaged groups, and identify their unique concerns and starting points.

Representation

We work hard to ensure that marginalised voices are well-represented on our panel. We weight and allocate for age, gender, ethnicity, voting intention, region, and education level. And we can provide analysis broken down by any demographic that might be relevant.

Presentation and communication

Good poll data is nothing without sound analysis, and we provide a wraparound service to all of our clients, to identify the key trends in their data and help them understand how they can respond to the evidence from the poll in their work.

Our Methodologies

We use the right approach for your research question and budget

Telephone Polling

Traditional CATI methodology for hard-to-reach audiences

Online Panels

High-quality representative samples via leading panel providers

Probability Sampling

Gold standard random sampling for critical projects

Mixed Mode

Combining online and telephone for maximum representativeness

How It Works

From brief to results in as little as 1-2 weeks

1
Brief

Share your research questions and objectives

2
Design

We design the survey and sampling approach

3
Fieldwork

Survey goes live and data is collected

4
Analysis

We analyze the data and prepare insights

5
Delivery

You receive results, analysis, and support

Talk to Our Team

Quality & Transparency

We are members of the British Polling Council and follow the highest industry standards. All our polling includes:

  1. Full Methodology
    Published sample details, fieldwork dates, and weighting
  2. Quality Checks
    Data validation and consistency checks throughout
  3. Representative Samples
    Weighted to match UK population demographics
  4. Open Data
    Data tables published and available on request

More in Common

From our team

Voting Intention & Trackers

Our latest Westminster voting intention.

To see all our weekly voting and public opinion trackers, click here.

Updated every Wednesday.

20 May 2026

Rhiannon McQuone

Research Associate

Institutional trust

Insurgent parties, such as Reform UK and the Green Party, are now seen as more likely to respect people who work hard, do the right thing and contribute to their community, albeit from very different perspectives and appealing to very different segments of the public.

Read our report on the Respect Crisis here.

6 May 2026

Luke Tryl

Executive Director, UK

Identity

Voters in England are split on whether expressions of Englishness are celebrated enough. 40% of us say they’re not encouraged enough, 37% the right amount and 9% not enough. At either end of the political spectrum, 72% of Reform voters say they’re not encouraged enough, while 34% of Green voters they’re encouraged too much.

23 Apr 2026

Louis O’Geran

Senior Research and Communications Associate

International affairs

Fewer Britons than ever before think of the United States as an ally – only 38 per cent. Almost as many (35 per cent) see it as neither an ally nor enemy, while nearly a fifth (17 per cent) see the US as an enemy of the UK.

10 Apr 2026

Sophie Stowers

Research Manager

Nature & Countryside

Britons are strongly inclined to not trust party leaders to protect Britain’s nature and countryside. True to form, Starmer is the least trusted here, but even the leader of the Green Party, Zack Polanski, is only trusted by 21 per cent of Britons on this issue.

Read our report on Britons and the countryside, Fieldwork.

3 Feb 2026

Charlie Buckley

Research Associate

Gambling

Britons say that gambling has become more noticeable in their day-to-day lives, particularly in online and TV advertising, as well as in sports. Even on the high street, where the presence of betting shops has actually declined in recent years, a third of Britons feel that they notice gambling more than they used to. Read our report, Ending a Losing Streak, here.

1 Jan 2026