Much of the debate around housing has centred on the so-called “YIMBY-NIMBY divide”, with the former tending to characterise the latter as being selfish and narrow-minded. The inconvenient reality for the government is that this debate exists in an entirely separate space from the rest of the public. Britons tend to understand both housing and nature on a local level, and the government’s housing targets register as a poorly thought out intrusion on their neighbourhoods and green spaces.
Building more homes does not have to come at such a high political cost. The general public would be far more amenable to seeing new developments in their area if they can see that they are being built with care, and if they are convinced by the government’s argument that economic growth will make a tangible benefit to their lives. As it stands, Britons’ attitudes towards growth are lukewarm and uncertain - they do not see why they should have to make sacrifices in order to achieve it, and reject the idea that nature is an impediment to growth. The government must articulate a more compelling story on the benefits of economic growth that can be felt by the general public, not just by big business and developers.