The research team at More in Common hold conversations with people from across the UK, and carry out rigorous polling to fully analyse public opinion. Using a social psychology lens brings to the surface useful insights into the way people think and interact with others. Our experience has found that because the segmentation is based on psychology and core beliefs, which do not change much from one year to the next, the segmentation is likely to remain relevant for years to come.

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Britons and Refugees: What do the public really think?

Public opinion research on refugees has formed a key strand of More in Common's work in recent years, holding focus groups across the country and conducting several rounds of polling to better understand Britons’ attitudes. This presentation is intended to help take stock of how opinions have evolved over time, and provide a deeper dive on public attitudes in the context of a fast-moving news cycle