News

The Daily Mail

1 June 2025

From Glastonbury festival goers to pub garden enthusiasts: How your summer plans indicate which political party you're likely to vote for

And 28 per cent of Wimbledon fans would vote for Reform, with 23 per cent backing the Conservatives and 21 per cent Labour, the poll by More in Common found.

Reform also wins with a landslide among staycationers and pub garden enthusiasts. Ed Hodgson, of More in Common, said: 'In Britain, voters have traditionally voted along class lines – and this polling shows how many of those boundaries are now blurring.

'The Wimbledon finding is particularly striking... often seen as a marker of middle-class Britain, Wimbledon's audience doesn't fit the caricature of Reform's base.'

He added: 'As disillusionment with mainstream politics spreads, it is possible many of these Conservative loyalists will consider voting for Reform...'

The Guardian

27 May 2025

 

How voter dissatisfaction could give Reform a Holyrood byelection boost

Drawing on a focus group organised by More in Common ahead of the 5 June byelection for the Holyrood seat of Hamilton, Larkhall and Stonehouse, in Scotland’s central belt. 

It’s “time to give someone else a chance,” says Jamie, a service engineer from Hamilton.

The language is “shockingly familiar”, says Tryl, to what he’s heard from disillusioned voters in England and Wales. While Farage has historically struggled to gain a foothold in Scotland, Tryl suggests this “could be starting to change”.

Sky News

19 May 2025

People do feel like strangers in Britain - but it's not just because of migration, polling finds

Last week, Sir Keir Starmer voiced his worry Britain could become an "island of strangers" if immigration was not tackled.

Luke Tryl, the UK director of More in Common, said: "The prime minister's warning that we risk becoming an 'island of strangers' resonates with millions who say they feel disconnected from those around them.

"But it would be a mistake to say that immigration and lack of integration are the sole causes of our fragmenting social fabric."

The Times

19 May 2025

The Independent

17 May 2025

Talks over winter fuel payment U-turn ‘intensify’ as Labour bids to repair relationship with voters

The change is more widely known than any of Labour’s other policies, while around two-thirds of voters dislike it.

Luke Tryl, executive director of polling organisation More In Common, has described it as Labour’s “original sin” and said it had a major impact on the party’s disastrous performance in this month’s elections.

The Spectator

8 May 2025

Welcome to Scuzz Nation

Public anger with the visible decline has been a major factor in driving voters to Reform, according to the pollster Luke Tryl of More in Common. He argues: ‘One of people’s big frustrations is that when it comes to things like fly-tipping, vandalism and shoplifting, it feels like there’s no consequence. Those who do the right thing feel like mugs for doing so.’ In focus groups just before the elections he recorded voters across every background describing the country as ‘a shambles’, ‘effed up’ and in decline. Seven in ten voters will tell you the country is getting worse.