So far, as rescue operations go, Red Meat has not been an overwhelming success. Row backs on the licence fee, a less than enthusiastic reaction from Ghana to becoming the UK’s asylum processing centre, and the bizarre prospect of sonic booms being used to deter migrants crossing the channel all show the dangers of rushing out policy on the hoof.
But from our conversations with Britons over the past three months and polling of over 4,000 Britons, it’s clear there is one policy area that does have the potential to make or break the Government’s reset with the voters and that is levelling up.
And expectations for levelling up are high. Our polling found that the policy has had remarkable cut through for a Whitehall slogan. More than seven in 10 people are familiar with the term, and almost half of the public felt that they had a good idea what the policy meant.