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In voters’ minds, how the Government tackle the cost of living is one of the key tests of Labour’s success. But so far the Government’s policies have been perceived to benefit the rich, at the expense of pensioners, the disabled and the working class.
In particular Labour’s position on welfare runs the risk of alienating the party’s left flank, and is likely to also be unpopular among right-leaning segments of the party’s coalition.
At a national level, voters’ initial instinct is to support the two-child limit, though Labour voters oppose it.
However there is a distinction between the 3 second and 3 minute take on the limit. Qualitative research reveals more nuanced feelings about the policy. While some feel that family planning should be a matter of parental responsibility, in focus groups this argument can give way to questions about what happens when family circumstances change, and the impact on children.
Public support for removing the two child limit increases if removal is framed around the principle that all children deserve a good start in life, and that benefits should be provided alongside non-financial support
This message frame substantially increased support for removing the limit among Labour’s progressive base, as well as the key ‘Red Wall’ swing group.